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Manufacturers, retailers in a holding pattern amid ongoing tariff uncertainty

Author
Newstalk ob体育接口,
Publish Date
Tue, 15 Apr 2025, 8:46am
Photo / File
Photo / File

Manufacturers, retailers in a holding pattern amid ongoing tariff uncertainty

Author
Newstalk ob体育接口,
Publish Date
Tue, 15 Apr 2025, 8:46am
  • Zuru Toys co-founder Nick Mowbray speaks on the impacts of United States tariffs on China.
  • He said businesses were 鈥渋n a holding pattern鈥 as they grappled with the uncertainty of changeable policy.
  • US President Donald Trump announced sweeping tariffs on April 2.

Kiwi billionaire Nick Mowbray says 鈥渋t鈥檚 hard to say we鈥檙e not worried鈥 about US President Donald Trump鈥檚 tariffs and his administration鈥檚 鈥渃haotic鈥 policy decisions.

鈥淲e鈥檒l ship about $2 billion worth of goods to the US this year. So, at that run rate, that makes our tariffs worth about $3 billion at the moment.鈥

Speaking from Los Angeles this morning (New Zealand time), the toy mogul said it was difficult to read the mood on the ground there.

New Zealand businessman Nick Mowbray could not say he wasn't worried about the impact of tariffs. Photo / Alex Burton
New Zealand businessman Nick Mowbray could not say he wasn't worried about the impact of tariffs. Photo / Alex Burton

The co-founder of Zuru Toys told Newstalk ob体育接口鈥檚 Mike Hosking Breakfast it was impossible to plan around the tariffs.

He also said it would be 鈥渙bviously impossible鈥 to shift manufacturing of his products from China to the United States to skirt the 145% tariff rate.

His business, along with retailers, were 鈥渋n a holding pattern鈥.

鈥淚t鈥檚 hard to say we鈥檙e not worried. Everything seems to change each day. We鈥檙e in a state of stopping everything at the moment because it鈥檚 impossible to plan,鈥 said Mowbray.

鈥淲e鈥檙e all hoping it doesn鈥檛 continue for very long, but the [US] administration is definitely very chaotic.鈥

He believed it was possible the tariffs would ultimately be negotiated down.

Trump announced huge tariffs on different countries on April 2. In a whiplash change of tune a week later, he said all targeted countries but China would face a 10% rate for 90 days. Photo /The New York TimesTrump announced huge tariffs on different countries on April 2. In a whiplash change of tune a week later, he said all targeted countries but China would face a 10% rate for 90 days. Photo /The New York Times

The $3b worth of tariffs his company would have to pay would be passed on to consumers in significant price increases.

Mowbray said he was in the US, at his office, trying to work through the impact of the tariffs.

The US has become Zuru鈥檚 main export market, supplying the likes of Walmart, Target, Costco and Amazon.

An escalating trade war ensued after the US imposed tariffs on China, seeing Beijing put in a retaliatory 125% rate on US imports.

Trump announced huge tariffs on different countries on April 2. In a whiplash change of tune a week later, he said all targeted countries but China would face a 10% rate for 90 days.

The trade war has created fears of an economic downturn as the dollar drops and investors part with US government bonds, normally considered a safe investment, Agence France-Presse reported.

The impact on New Zealand remains uncertain. Kiwibank economists have outlined three possible scenarios for the country: Quick negotiations of tariff deals and little relative economic damage, longer dealmaking and prolonged economic insecurity, and the least likely scenario, recession.

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