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Will NZ's new tourism levy really discourage visitors?

Author
Sarah Pollok,
Publish Date
Thu, 12 Sept 2024, 1:07pm
An international tourism levy charged to visitors to New Zealand will increase to $100 but what do tourists think? Photo / Michael Craig
An international tourism levy charged to visitors to New Zealand will increase to $100 but what do tourists think? Photo / Michael Craig

Will NZ's new tourism levy really discourage visitors?

Author
Sarah Pollok,
Publish Date
Thu, 12 Sept 2024, 1:07pm

An informal survey has revealed what tourists and locals think about the proposed听increase to the international tourist levy.

On October 1, the International Visitor Conservation and Tourism Levy (IVL) will more than double, increasing from $35 to $100. The news has garnered criticism from individuals and organisations in the tourism industry.

Tourism Industry Aotearoa (TIA) chief executive听Rebecca Ingram said the decision would听鈥渄ent our global competitiveness鈥 and the Board of Airline Representatives (BARNZ) was 鈥渆xtremely concerned鈥 about the negative impacts of the increase.

One group that doesn鈥檛 appear too fazed are the tourists, according to social media.

Potential travellers and locals recently shared their opinions about the levy in New Zealand Travel Tips, a Facebook group with 115,000 members.

A poll about the levy, posted on September 4, asked travellers whether it would affect travel and asked non-levy payers (such as Kiwis and Australians) if they felt it was a reasonable amount.

A total of 1099 people voted in the survey; 468 travellers due to pay the levy and 631 people who claim they don鈥檛 have to pay the fee, likely because they are Kiwis.

Most (83%) travellers due to pay the levy said the increase would not change their decision to visit and just 34 people said it would affect their travel plans.

Kiwis and non-levy-payers felt similarly; 80% said they thought $100 was 鈥渞easonable鈥.

Money from the levy will go towards facilities such as public toilets, which are used by New Zealand residents and visitors. Photo / David HaxtonMoney from the levy will go towards facilities such as public toilets, which are used by New Zealand residents and visitors. Photo / David Haxton

Travellers and locals explain their support and reservations

One member also posted about the levy, saying it 鈥渟eems high鈥 and asking whether it would deter visitors.

More than 400 people responded with messages of support and criticism.

One of the most common arguments was that $100 was a small cost compared to the price of a trip to New Zealand.

鈥淧eople are spending thousands to come here. $100 shouldn鈥檛 be a factor,鈥 one person wrote, while someone against the price hike wrote: 鈥淧ragmatically it鈥檚 a drop in the bucket, but I do feel being a bit taken advantage of.鈥

Others agreed that the increase felt unfair.

鈥淗aving just recently been to Kiwiland and having considered returning, this does affect my future plans,鈥 one person wrote, clarifying this wasn鈥檛 because of the money but the attitude they felt was behind increasing it. Meanwhile, another described it as an 鈥渦nfriendly act鈥.

Dozens said the price was in line with other countries and was reasonable if it was used to support resources visitors use for free.

鈥淚t鈥檚 the least a tourist can do to support infrastructure on the islands with free parks etc.鈥 one person wrote, while another said they appreciated the fee as they loved the country鈥檚 鈥減lentiful clean public toilets鈥.

Many others echoed this sentiment, saying they were happy to pay their way, and it was 鈥渕oney well spent鈥.

One tourist planning to visit New Zealand pointed out that it鈥檚 cheaper than the US visitor visa fee and $100 was 鈥渘ot a dealbreaker鈥.

A single traveller said they weren鈥檛 fussed but could understand why families of four or five people would reconsider.

Sure enough, a parent commented that they were visiting with their five children and the increase would be 鈥渁 bit difficult鈥 so they plan to shorten their trip by a few days.

Another popular argument suggested the increase was only fair if it was used well.

鈥淲ill be reasonable only if the money is allocated to the adequate resources of actually improving the land quality,鈥 one person wrote.

鈥淚t鈥檚 fair if the money is going to the right places and spent wisely,鈥 another wrote. 鈥淭here is a lot of maintenance and upkeep for what tourists get to use for free.鈥

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